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Case Studies

CHALLENGE

Jump to Solution

An old site with old thinking. It was time to revive.

SAY Soccer had a current site, but it was 4 years old, too much content was crammed on the home page, and the branding of "kids having fun" was no where to be seen.  In addition - form logic for registration and administration had legacy architecture, and gorgeous HD training videos and multimedia by Sound Press was buried too deep in the site. There was a lack of SEO elegance based on an older site technology, and CMS capabilities needed to be improved.

Before before

PROCESS

Jump to Solution

Comprehensive redesign strategy

Through consultation, relationship, research, and specification development to budget requirements, Sound Press was able to identify a comprehensive redesign strategy that would include bringing the "kids having fun" tagline back to life, consolidate messaging and promotion of events, and identifying and providing for content strategies to their 5 key demographics.

SOLUTION

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Reviving a brand with a strong interactive strategy

Our .NET 3.5 CMS with SEO skills, unlimited pages.  A great new design with two characters that can carry the brand tagline of "kids having fun."  JQuery programming instead of Flash for the content rotators for mobile browsers and speed enhancements.  Registration and Forms improvements to .NET web application.  Open access HD Training Videos for coaches nation wide.  CAPTCHA anti-spam info request form logic.  Strategy on SEO friendly and Demographic useful content structures.  Even a Flash game for Kids called Crazy Kicks.

FEATURES
  • .NET CMS
  • DHTML menus
  • jQuery
  • HD Videos
  • Flash Game
  • .NET Forms Web Application
  • Secure Payments
  • Databases for Contacts
  • Great Design
After after

CHALLENGE

Jump to Solution

Increase parts sales and grow the ACDelco brand through distributors.

ACDelco needed to equip their distributors with sales tools and web applications to promote and sell product within their existing e-commerce space. Many distributors had self-made efforts, but nothing on par with best practices, modern programming architecture, or business ROI metrics.

PROCESS

Jump to Solution

Identify ACDelco business goals and distributors needs

We took ACDelco through consultation and survey with ACDelco E-Business leaders and distributors, budget allocations, timelines of rollouts, promotion procedure, and key resource identification, Sound Press was able to determine the tiered solutions needed for the distributors and the promotional network for increasing ACDelco's brand strength.

SOLUTION

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Growing the ACDelco brand through smartly designed B2B sites

Sound Press developed a network of websites that balances key messaging and brand awareness from ACDelco, and the unique needs of the distributors to increase their own sales, brand, and marketing efforts. Sound Press staff assist the distributors in monthly marketing tasks best suited to programmers and designers, and consult on best practices for business growth. ROI metrics are in place to prove efficacy and foster smart decision making about products and customer needs.

FEATURES
  • .NET 4.0 architecture
  • Content Management Systems
  • Dynamic Content Distribution
  • jQuery delivered content
  • Customer Statistical Tracking
  • Web Applications for Sales
End Result after

CHALLENGE

Jump to Solution

Old site with old Dreamweaver editor. Internal resources could be trained if there were better tools

The old site had served its purpose but was now limiting in how internal staff needed to work. Sound Press was providing manual programming service due to the old architecture. Certain online payment methods and event promotions were using outdated manual processes. It was simply time to redesign on current web technologies.

Before before

PROCESS

Jump to Solution

Get a game plan together for the Coach

Meeting with the staff of the MLCF, we began planning site needs, multimedia resources for photos and videos, payment gateway issues for donations and event registrations, and the branding of Coach Lewis' outreach to the community of Cincinnati.

SOLUTION

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Design a cool new functional website

We began designing a look and feel that was more outreach, student, and event based. Sound Press web applications for content management, and 3rd party applications for Flash XML rotating content and online payment services were integrated. We trained the internal staff on the technologies, and figured out where Sound Press could serve best in the heavy lifting. The site was so well received, comments continue to come in, and we continue to grow the Community Fund together.

FEATURES
  • .NET CMS
  • Flash content rotators
  • Photo and Video Galleries
  • Secure Payment Gateways
  • Online Donation
  • Event Registration
  • Forms
  • Automated Data Processes
  • Social Media Integration
After after

CHALLENGE

Jump to Solution

While they build the center, we build the brand, website, and marketing plan

As construction and programs were being put together for the Center, Sound Press needed to build a brand, a web site, search engine optimization, graphics and illustrations to accompany clinical research information, and prepare accompanying multimedia. World renown doctors and surgeons were counting on a joint effort that would allow them to save lives, and bring the hope and healing to people suffering from pancreatic cancer and pancreatitis.

PROCESS

Jump to Solution

The pieces, the budget, the timeline…the reason.

We all at Sound Press learned a ton about the amazing innovative procedures the Center's doctors were capable of to give life to patients suffering from pancreas cancer and pancreatitis. We needed to steward the vision of the lead surgeon and do strong project management with the multiple people involved in this important and large project. We strategically identified the myriad of site content needs and features, and put in a process for search engine gains.

SOLUTION

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An interdisciplinary team to equip an interdisciplinary team

The Sound Press and the University Medical Center staff came together as a team of writers, researchers, editors, formatters, illustrators, designers, video editors, programmers, administrators, and doctors. We built a site that is lean and mean in the search engine machine, that also looks great, promotes the capabilities of the center, and captures the brand we built of providing hope and healing. The interdisciplinary team at the Center combines several medical professionals, and the Sound Press team of professionals in each area of web expertise came together to establish a Center that is literally giving people their lives back again.

FEATURES
  • Strong SEO
  • .NET CMS
  • Technical Research
  • Graphics/Illustrations
  • Medical Photography
  • Clear Content Sections
  • Appointment Forms
  • Medical Videos
  • Flash Components
After after

CHALLENGE

Jump to Solution

The most important front door of the business was stuck.

Doing a complete redesign and preserving any SEO gains already is always a challenge. The redesign needed to open up modern PHP programming to implement connections to our job boards, revise SEO strategies, move more progressively into using social media well, have a site that is easy to navigate, and make sure the key messages of the brand are prominent.

Before before

PROCESS

Jump to Solution

Multi-faceted improvements over time with a watch on budget, timeline, and measurable increases

We took Centennial from a stalled web effort and began to plan for the rollout of efforts in many areas. The reprogramming of the site while preserving and improving the search engine gains needed to be handled carefully. Sound Press identified the multiple pieces that make SEO successful and began the transition in moving content. We consulted with key staff to find out what areas of work the in-house talent wanted to take on. With a launch date in sight, we set to build what was right.

SOLUTION

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Smart SEO, purposeful content, easy user interface, and great design yielding client results

Now the Centennial site has some great organic ranking. We track many things through analytics that helps us make good business decisions on what to spend money on in Google, and what we can do organically (organic = FREE). We leverage the smart in-house resources Centennial has, and make continual gains every month on tasks together. Good content areas that relate to Search Engine traffic are being added continually. Trackable sales are coming in. We know we can prove we're doing the right things.

FEATURES
  • Strong SEO
  • Integrated Technologies
  • Interactive Flash Forms
  • Great Blog
  • PHP
  • Social Media
  • Strategic Content
  • Personal Feel
After after

CHALLENGE

Jump to Solution

An old site with buried information

The old site was literally black and white with no real look and feel. The industries they served and the products themselves were too difficult to find. Field sales data points were out of date. There was no content management for in-house resources to make updates. This was a redesign project, but we also needed to build the brand identity, and the associated tag lines and key message points.

Before before

PROCESS

Jump to Solution

Learning, consulting, designing, and producing

Working with Ronan was one of those great client experiences where you learn a ton about something you never knew anything about. After we learned the basics of their industry and demographics, we created key message points that related to how their customers think. We identified creative materials and resources, who in-house would need to be trained on any updating tasks, and on what Sound Press would do the heavy lifting.

SOLUTION

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Color, branding, targeted industries and messaging

The before and after screen shots are helpful. Sound Press was able to bring color, and an industrial look and feel to the design. Product pages, good content, interactive field sales locator pages pulled from database, forms for sales and safety, and a finally a CMS. The key message areas and six targeted industries are a perfect fit for the sales efforts and those first critical seconds on the site.

FEATURES
  • Field Sales Database
  • Flash
  • CMS
  • Registration Forms
  • Product Info for Engineers
After after

CHALLENGE

Jump to Solution

A very personal brand and organization needing the right human touch.

Anyone that reads about Jean Cadet is humbled by his passion and drive to free Haitian slave children (restaveks). Anyone that meets him can see the resolve in his life toward this effort. How do we create awareness on such a personal, passionate, and sensitive issue?

After before

PROCESS

Jump to Solution

Step back from the vision just a little so that others can see what's going on here

In consulting with Jean Cadet, we needed to capture his vision and mission (and organizational name) in language that was easy to understand by those close to and ignorant of the subject matter. Jean is so close in heart and action to the Haitian children and people on this issue that we needed him to take a step back to see the bigger picture. We had a lot to learn about he culture of Haiti around restaveks, and learned how to convey the images and information to a U.S. support base.

SOLUTION

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Be clear. Educate. Relate. Inform. Challenge.

Sound Press developed a slightly gritty image. This is not the cleanest of subject matters afterall. A brand was developed around the love and rescue image conveyed in a photograph of Jean and a young slave girl. We captured a real image in an illustrative setting to "soften the blow" but convey the point. Clearly educating on the website was a main objective. Defining the issues, showing the people, identifying the restaveks. If you see children walking to school with backpacks, one in ratty clothes leading one in nice clothes - guess which child is the slave. If you see a child carrying a large bucket of water on their head, there is a great chance that child is enslaved. Jean can lovingly, tactfully take that burden, show the worth of the child, and bring restoration to a nation.

FEATURES
  • Heartfelt Branding
  • .NET CMS
  • Photo Galleries
  • Social Media Integration

CHALLENGE

Jump to Solution

Consolidating ideals, building awareness along with a brand, and raising funds

Best practice ideas are coming together - ideas that effect issues of sustainability, beautification, gardening, economy, and stewardship. The challenge is to inspire people on any level to do something in the realm of gardening or ecology that can be fun, rewarding, and beneficial at the same time. How will we be balancing the urban / rural in the application of projects and the demographic?

After before

PROCESS

Jump to Solution

Getting close to the green thumbs

Gardeners have an understanding of the earth's resources beyond most people. They also have a confidence and knowledge of how to make things grow (even in Cincinnati clay). Working with the team at the Civic Garden Center, we learned how to leverage that confidence and resource knowledge into the strategy to engage people regardless of where they are in the gardening spectrum. Plus, all the Spring rain in the Cincinnati area put rivers above flood stage to help prove there's an issue with storm water run off.

SOLUTION

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Urban and rural combine with ecology and gardening for a complete spectrum of engagement

Whether it's a classroom project at school, a green roof installation on a detached garage, or a pervious paver install commercial or residential, there are varied applications and starting points. The design combines the use of illustration and photo realism to convey a fun doable feel to projects and information. Quantifying the results with data point collectors buried in the ground prove the effectiveness. The site has a wide appeal both visually and with the great content.

FEATURES
  • Parallax virtual tour
  • jQuery Messaging
  • CMS for growth
  • Education Focus
  • Integrated Ground Data
  • Do-it-yourself